Bruce Tanner

Talk to printed business products customers about their book and booklet needs—before they talk to the competition Distributors who are not handling the book and booklet needs within their printed business products accounts are leaving money on the table—and, quite possibly, their customers in a bind. Said Bruce Tanner, president of First Class Printing, Fayetteville, Tenn., "Our orders are not coming from distributors specializing in book and booklet sales, but from those providing forms, stationery, labels and other printed business products who are taking the time to go a little deeper into their existing accounts and discuss book and booklet needs with customers."

More Blogs