C. Michael Stewart

Distributors stick with labels to lick market woes. The birth of modern labeling technology can be traced back to the 1700s, when labels began appearing on Guinness bottled ale and stout in Ireland, and on wine and liqueur produced in France. Eventually, canned food processing caused label usage to soar. In the 1920s, 3M developed masking and cellophane tape, which resulted in various pressure-sensitive applications, and universal product codes introduced in the late '70s spawned a multitude of bar-coded label solutions. Clearly, labels are one traditional product group that is thriving in our information-crazed, technology-obsessed society. Here, four executives discuss the impact of

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