Carl Marino

Innovation Makes Drew & Rogers No. 1. An in-house, creative graphics department is key for leading in design. The time was 1944. The place was Newark, N.J. The setting was an old war-time register forms company where two innovative employees named Aubrey Drew and Fred Rogers were inspired to start their own forms brokerage business. With $250 be-tween them, the duo took a chance and, in the tradition of Abbott & Costello and other great teams of their time, named the new-found company Drew & Rogers. "This was before there was such a thing as a broker business," said Carl Marino, vice

Setting the Record Straight Universal Studios' City Walk Motown Cafe features a nostalgic, double record album-inspired menu that can also be purchased as a souvenir item in the merchandise stores. While the concept works beautifully, the original design did not. Relying on their experience in creative packaging, Carl Marino and Michael Monteleone of Drew & Rogers, Fairfield, N.J., provided a problem-solving redesign. The original menu was constructed from three separate pieces manually glued on the inside to form the pockets. "In addition to the seams showing, it just didn't wear very well," noted Marino. "The menus frequently came apart and were prone to tearing—especially the record album-shaped