Carol A. Katarsky Presentation

The demand for unique labels is leading the way to higher profits By Carol A. Katarsky Presentation is important, especially in business. Custom labels can enhance the image of items on which they are placed. The value of adding an attractive, eye-catching custom label--or one designed to meet a specific set of requirements--can't be underestimated. Custom labels are the largest product line at Woodinville, Wash.-based Labels West, mostly sold for retail packaging, according to John Shanley, president. He noted that as the quality of four-color flexo has improved, it has become easier to increase the attractiveness of previously humble labels. Bill Bohning, president of North Mankato, Minn.-based Label Works,