Charley Howard

In part one of this feature, published in Inside Direct Mail, postal experts reflected on the rules and challenges marketers face when implementing the U.S. Postal Service’s (USPS) new Intelligent Mail Barcode (IMB) system. From that discussion, experts agreed that full service was a more attractive option than basic service and implementing IMB before the May 2011 deadline could take anywhere from a couple of months to two years, depending on an organization’s existing IT infrastructure.