In today's guarded business climate, it's easy to get caught up in the details that create the big picture. For instance, how much time, energy and creativity should be spent on customers? Sometimes the answers are in plain sight—or they're rooted in our very own experiences—as Chip Schindler discovered.
Chip Schindler
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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