Chris McClean

Telemarketing is touted as a fast, efficient and cost-effective sales source. While to some the word "telemarketing" may have all sorts of negative connotations, to others the action of telemarketing is quite productive. Particularly business-to-business telemarketing, which is used to inform, update and connect with clients. As such, telemarketing is actually seen as a friend, not a foe, of many industry professionals. In fact, when it comes to propelling sales, J.R. Montalvo, executive vice president of sales and marketing, Global DocuGraphix, Lincolnshire, Ill., said telemarketing (or inside sales as the company calls it) is one of the most effective tools to do so. "Our