Christa Bahr

Most hotel rooms are no longer mere graveyards for bad art and plastic ice buckets. Today’s market focuses on personalizing the travel experience for consumers. In fact, many hotels now offer luxury bath products and the opportunity to purchase the items that furnish their rooms. Higher-end hotels have even begun to track repeat customers’ likes and dislikes in order to stock rooms with a loyal guest’s personal tastes. The insistence on a brand reputation embodying the idea of “hospitality” is just one way the travel industry seeks to brand itself in each detail—which ultimately creates selling opportunities for distributors. In addition to the touches

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