Christian Simko

Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.

Elise Hacking Carr is editor-in-chief/content director for Print+Promo magazine.

The controversy surrounding the U.S. Postal Service (USPS) and its financial troubles has done little to instill confidence in clients. The organization recently ended the first quarter of its 2014 fiscal year (Oct. 1, 2013 to Dec. 31, 2013) with a net loss of $354 million, marking 19 consecutive quarters in the hole.

If we've learned one thing in the ongoing aftermath of the recession, it's that efficiency is more important than ever. Budgets are tight, resources are limited, and time is so scarce we're going to need Greenpeace to intervene to protect it.

When we're little, we don't have to be concerned with "grown-up" issues like check fraud. Many children only think about checks when a relative gives them one and they get to cash it or deposit it to a savings account.

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