Chuck Manthey

Depending on who you talk to, commercial printing can include everything from business cards and large-format, point-of-purchase displays to simple black text on white stock and four-color process images on handcrafted specialty papers. It’s almost impossible for manufacturers and distributors to anticipate the specific challenges they’ll encounter during any given project. But, with a solution-oriented “can do” attitude and the right manufacturer for the particular type of piece requested, industry professionals can be reasonably assured of customer satisfaction. The following two case studies illustrate some types of issues that can crop up when handling commercial printing, and how to resolve them. Divide and