Cindy Krum

Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.

Facebook is at it again. The social media giant launched a mobile advertising network at its recent F8 developer conference. The new Facebook Audience Network is expected to help developers "monetize in a serious way on mobile," according to CEO Mark Zuckerberg. In other words, brands can advertise on third-party apps using Facebook's detailed targeting data.

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