Connie Gardner

Promotional Products are becoming a welcome occurrence at business forms trade shows. The annual Southwestern Graphics Trade Show has graced the Texas area for more than 50 years. Targeted strictly to the printing, forms and graphic arts industry, this well-established exhibit has recently incorporated promotional products into its fold. For the past four years, Barry Dobb, vice president of DinoMar, a sales and marketing consulting firm in Golden, Colo., has been coordinating the promotional products pavilion at the show. "We're seeing that the quick-print and business-forms industries are the fastest growing groups of new promotional product distributors," said Dobb. Just how fast? Well, if