Corey Reardon

What goes up, must come down—so the saying goes. This could be used to describe the business climate during 2008 in any number of ways. For the label and packaging market, both the going up and the coming down have had significant negative effects.

Times are tough; there’s no doubt about it. Costs are rising, competition is fierce and the economy is in a tailspin (or nose dive, depending on your perspective). “This was a difficult year for the [tag and label] business due not only to macroeconomic issues, including high energy costs and continuing high raw material inflation, but also because of growing competition to labels and tags in the packaging industry itself,” noted Corey Reardon, president and CEO of AWA Alexander Watson Associates, McLean, Va. The rising costs of materials—across the board—are at the top of most printers’ list of issues. A majority of tag and

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