Dan Pocrnick

Online ordering, online proofing and variable data bring newness to commercial printing products. Identifying what is new in the commercial printing arena can be a difficult task. As a product niche that covers everything from splashy marketing brochures and booklets to image-heavy point-of-purchase displays and postcards, commercial printing is typically versatile and often looks new with every application. But, there is a significant change occurring in commercial printing that brings newness to high-quality product production. Quick and Easy According to Terry Richards, president of Victor Printing, Sharon, Pa., the newest trends in commercial printing products are how they're ordered, how they're proofed