Daryl Roller

Combining a form and label solves a problem, adds value By Stacey Wenzel With end-users expressing an increasing desire to print documents in the office, the integrated label is becoming a popular value-added solution. The product's streamlined construction minimizes the thickness of the label, allowing it to easily pass through a printer. This flexibility makes it suitable for a variety of applications and markets. "We are starting to build integrated labels into other products, like thermal-transfer forms, multi-part cut sheets—with one part being an integrated label—and plow-folded envelopes with forms and integrated labels," said Daryl Roller, CFC, vice president of national sales for Ward/Kraft, Fort Scott, Kan. "We