David Donnelly

When it comes to self-promotion, individual distributors do it their way. Distributors specialize in helping companies run and grow their businesses. So, it stands to reason that these savvy sales professionals would know a thing or two about promoting their own products and services. Here, three distributors discuss their strategies for increasing customers and profits. Interestingly, all three reported a reluctance to seek outside assistance, the general consensus being that advertising and marketing firms cannot fully comprehend the unique role distributors play in the marketplace. Tenacity with Finesse For David Donnelly, president of Suncoast Forms & Systems, Sarasota, Fla., the most effective

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