David Howard

Fresh but forgotten by some, this technology has got big answers for even bigger dilemmas. David Howard's client had a problem. A marketing director for a local bank wanted brochures printed for all 20 of the financial institution's branches, but she needed the brochures to be personalized for each branch. In addition, she only wanted a few thousand brochures printed at a time because she did not want to be tied to one marketing message for an entire year. Fortunately, Howard, who happens to be the marketing manager for Victor Printing, Sharon, Pa., had an ace up his sleeve—the Indigo Ultrasream 2000. Like