David Puntney

The financial forms market can be a cash cow for distributors who learn the tricks of the trade. Although significant acquisition activity has changed the landscape of the financial services industry over the past few years, many forms professionals specializing in this market have remained adept at keeping their own businesses stable. "It's not the business it used to be," said Ray Hough, president of the Ray Hough Company, Muse, Pa., which has specialized in financial markets for the past 32 years. "We have been through three kinds of merger mania—in the late 1970s, the early 1990s and now—and the current wave is detrimental