David Yost

Elise Hacking Carr is editor-in-chief/content director for Print+Promo magazine.

In the wake of the recession, companies made significant changes in the way they operate. Even today, the C-suite continues to give burnt-out employees their marching orders for growth. Topping those lists of best practices is efficiency. That is, streamline whenever appropriate—with limited manpower and funds...

Despite distributors’ best efforts, pressure seal talk often turns to costly investments, paper jams and process changes. By communicating the right information to the right people, you, the trusted reseller, can exceed industry expectations. Read on as our experts address common objections that can be encountered in the pressure seal market...

The controversy surrounding the U.S. Postal Service (USPS) and its financial troubles has done little to instill confidence in clients. The organization recently ended the first quarter of its 2014 fiscal year (Oct. 1, 2013 to Dec. 31, 2013) with a net loss of $354 million, marking 19 consecutive quarters in the hole.

It's time to set the record straight about tax forms. They're not a hard sell, which is good news for distributors.

If there's one positive that can come out of postal rate increases, it's this: large mailers must be more efficient to keep costs down. But that's not enough to win over potential customers—especially if all mailers follow this same formula.

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