Debbie Chadwick

Durable, versatile solutions, these industry favorites are tough to beat. Plastic products have maintained their coveted position at the forefront of the industry. From cards to door hangers and keytags to rulers, the durable material has so many uses that customers can't seem to get enough of it. Plastic products have arguably made life more livable, and have proven themselves worthy of the accolades they often receive. "Plastic card sales have increased considerably because people see the value and durability of plastic when compared to paper products," said Jake Jacobs, senior vice president of sales at Arthur Blank & Co., a Boston-based supplier

Customization is key to selling security labels By Eric Fiedler When distributors are fishing for security label sales, manufacturers suggest using customization as the bait. "If a customer has a concept, but isn't exactly sure how it can be achieved, we work with distributors to develop a product to meet their exact needs," said Debbie Chadwick, customer service manager at Bertek Systems, Swanton, Vt. Bertek Systems produces custom products such as tamper-evident labels, security slits, void features and more. John Abbott, sales manager for Metro Label, Garland, Texas, also said the majority of his orders for security labels "depend on what the end-user wants to accomplish." Vic Flanigan, vice