Denise Hines

Meeting rough applications is as smooth as silk for screenprinted labels By Maggie DeWitt A rubber squeegee pushes UV-cured ink through a fine mesh screen mounted onto a steel frame, laying down thick layers of color. The result is the toughest label on the market. And while some newer printing processes are starting to encroach on traditional silkscreen territory, none of the contenders can take a licking and keep on sticking quite like screenprinted labels. "Flexo and digitally-printed labels look and feel almost exactly like screenprinted labels," said Mike Evans, marketing manager for Lancer Label, Omaha, Neb. The difference, he added, is in screenprinted labels' incredible