Bristol ID Technologies, Lima, N.Y., has officially launched its new brand identity. Highlights include: refreshed graphics, a targeted message platform and an enhanced online experience. “We love the journey with our customers and value each relationship,” said Diane Morsch...
Diane Morsch
Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
The Electronic Security Expo (ESX) recently selected Bristol ID Technologies, Lima, N.Y., as an ESX Innovation Award Winner. The ESX Innovation Awards, part of the ESX Expo, honor products and services for their innovative technology, design or application...
Plastic gift cards continue to play the lead role in the holiday shopping experience of today’s consumers. According to the eighth annual CEB TowerGroup Report, gift cards surpassed $124 billion in sales in 2014, a five percent increase over 2013. Add hotel key cards, promotional and customer loyalty keytags, and ID cards to the mix, and the market becomes even more massive, which leads to the burning question: Why aren’t you selling plastic...
According to CEB Global's "Gift Cards State of the Union 2013," Americans will spend approximately $135 billion on gift cards in 2015—a cool 18 percent of total holiday spending.
Sales is all about thinking big. Bigger clients lead to bigger profits which lead to bigger vacations, or so the logic goes, and a lot of the time that's true.
Gift-giving. It's ingrained in our cultural consciousness, a key ingredient in the jambalaya that is modern society, right up there with apple pie, Justin Timberlake and fantasy football.
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