Dick Prentice

Use variable imaging to modernize mature product lines By Carol A. Katarsky As technology continues racing along at its feverish pace, many printers are looking for ways to add value to their products. One of the most promising developments in this area is variable imaging. Graphic Systems Services (GSS), Kettering, Ohio, provides offline transport systems and inline variable imaging systems for forms manufacturers. GSS' director of sales, Dick Prentice, said the most common, and oldest forms of variable imaging are bar coding and numbering, but new opportunities abound in direct mail, labels, on demand publishing, shipping forms with tracking information, invoices and statements, as well as many other

Manufacturers' presses accommodate customers' needs By Stacey Wenzel Commercial printing is emerging as one of the more profitable avenues for forms manufacturers seeking new areas for growth. But to keep up with the changing market, manufacturers have to stay on the cutting edge of new technology. "We think that many forms manufacturers will enter into the regular commercial printing field over the next few years," said Bob Nuttmann, national sales manager for the press division of Muller Martini, Hauppauge, N.Y. According to Dick Prentice, director of sales and services for Graphic Systems Services (GSS), Dayton, Ohio, some printers are trying to produce commercial printing and direct mail with

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