Don Draper

Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.

It's hard to disassociate 1960s advertising from AMC's hit series "Mad Men." But long before Don Draper hit the scene, Darrin Stephens and the cast of "Bewitched" worked their magic on television viewers across the country. For Douglas Ritter, president of Dallas-based marketing solutions firm USFI, the show was more than just a source of casual entertainment—it was the spark that ignited his professional future.

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