Doug Ballinger

Service could get pretty stormy for San Mateo, California-based PageDNA customers if it wasn't for cloud computing.

No matter how obscure our tastes, almost anything we have a yen for is a mere Google search or eBay bid away. For good or bad, the same holds for business owners: everyone, it seems, uses the Internet as an avenue for free promotion and advertising opportunities. As a result, any business hoping to thrive must venture into digital services and online business. Obviously, e-commerce opportunities have advantages and disadvantages. Change can be daunting, especially when it means investing in training for employees in order to service clients. The investment in technology alone can be cost-prohibitive, too. In the race to outwit stiff competition