Doug Johnston

Technology-based security measures help companies maintain their products Bootleg music and video downloads. Designer knock-offs. Identity theft. How do you tell the genuine article from a fake when low-cost, sophisticated technology is aiding even the teen next door in a rapidly-expanding world of counterfeits and diverted goods? "There are staggering amounts of counterfeiting and diversion going on in the world today," said Doug Johnston, president of Verification Security Corporation in Spokane, Wash. According to the Counterfeiting Intelligence Bureau (CIB) of the International Chamber of Commerce in London, counterfeiting accounts for between five percent and seven percent of world trade, or approximately $350 billion

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