There's no 
escaping the constant debate about the lifespan of continuous forms. At one time, this product dominated print industry sales. However, there has been a noticeable decline in demand over the years. Companies are swayed by the charms of technology and as more advancements in this area are made, the number of businesses migrating to an electronic format will continue to grow.
Doug Marecek
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
Opportunities flourish in local retail establishments for a variety of products WHEN DISTRIBUTORS think of lucrative vertical markets, retailers are rarely the first to pop into their minds. Retail is often overlooked, even as it remains right under the proverbial nose of the distributor sniffing out new opportunities. Although consolidation has squeezed the middle out of the market, niches still abound for the perceptive distributor. "We produce a lot of retail signage," said Doug Marecek, sales manager for manufacturer Integrated Print & Graphics (IPG), South Elgin, Ill. One product that IPG sells, Teslin paper, which is "almost like plastic" and very durable, is
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