Doug Traxler

Elise Hacking Carr is editor-in-chief/content director for Print+Promo magazine.

WebbMason, an integrated marketing solutions and services company headquartered in suburban Baltimore, announced that Doug Traxler, chief development officer and executive vice president of sales and marketing, has been named to the board of directors for the Print Services and Distributors Association (PSDA) for 2013.

Nobody is perfect and, undoubtedly, society misses the mark on a lot of things. But sometimes, American culture produces seemingly minor gems that turn out to be some of the greatest pairings in history—pairings that make us mutter, “Why didn’t I think of that?”

The old adage of spending money to make money certainly rings true in the printing industry.

Many companies in the industry find that nothing gives an employee a little push to succeed, and in turn a boost in revenues, then forking over a cash bonus, an all-expense paid trip to somewhere sunny or another type of pat on the back.

2006, George W. Bush is the nation’s president. The United States is at war in Iraq and the economy struggles to recover from a post Sept. 11 crash. Digital files can be sent across the country in a matter of minutes via the Internet and the Mp3 player is first-rate technology for compiling music collections. Business forms manufacturers are now solutions providers and BFL&S has changed its tag line to read “The Publication for Distributors and Manufacturers of Printed Products.” today, the buzz words are more hip, the equipment mixes more high-tech, the products more diverse and the marketing methods more sophisticated. Sales

Increases in corporate direct mail campaigns and marketing literature drove Baltimore-based Webb/Mason's September 2005 sales to record levels. The company reported sales of $7.5 million for the month of Sept. 2005—a 47 percent increase for same-month sales in 2004. Overall, Webb/Mason's 2005 third-quarter sales were up 24 percent compared to 2004, and year-to-date sales are up 16 percent. The company has experienced an average sales increase of 18 percent since 2000. Webb/Mason attributes the steady upsurge in sales to factors including multiple new office openings, sales staff expansions, new customers and an increase in clients' marketing projects. "We experienced a dramatic increase in

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