Echoing Fulton

In a world where technology takes precedence, labels continue to reinvent themselves and thrive. The BFL&S 2003 Top 100 Distributors' survey reported that label sales rose to $247 million from $218 million in 2002—a 13.3 percent increase—and the Top 10 sold $149 million in labels and tags that year. What does this all mean for the labels industry? Suffice it to say that labels are a force to be reckoned with. In an effort to find out just what gives labels their staying power, two executives provided some much-needed insight into the profitable world of labeling. "Labels will always have a niche