Ed Brandt

Carriers featuring magnets, cards, repositionable notes, coupons, scratch-offs, decals and product samples provide interactive solutions. There is a lot more to affixed products than just cards and labels. Fenton, Missouri-based FormStore's line of direct impact products consists of printed direct mail and direct marketing pieces featuring a variety of affixed items, including postcards, magnets, magazine inserts, jacketed CDs, diskettes, game pieces, decals and stickers, coupons, wallpaper swatches, reply cards, photographs, booklets, pamphlets and a variety of response devices. In fact, Rich Burgdorf, distributor accounts manager, pointed out that almost any promotional item can be affixed to printed materials. "It's one of the most

The National Do Not Call Registry has opened the direct mail door for affixed products. Thanks to the recent implementation of the National Do Not Call Registry by the federal government, telemarketing is out, and direct mail is in a prime position to pick up its slack. "Now that the no-call telemarketing laws are in effect, direct mail is going to just bloom," said Richard Burgdorf, distributor accounts manager at FormStore, Fenton, Mo. Ed Brandt, owner of Brandt Affixing, Carrollton, Texas, agreed. "As consumer backlash against telemarketing has intensified, culminating in the National Do Not Call Registry, advertising companies are going back to

Form/label combinations benefit distributors, as well as their customers. Forms and labels are a natural combination to win distributors greater profits and reap savings for their customers. "There's not an industry that can't use form/label combinations in some way," said Ed Brandt, owner of Brandt Affixing, Carrollton, Texas. Brandt, which offers both blown-on (piggyback) and integrated label constructions, has seen "nice, steady growth" in form/label combinations, he said. Bill Reid, director of marketing for Printegra, Peachtree City, Ga., agreed that the form/label market is growing. "In the past three years, we've averaged 30 percent growth with this [product category]," said Reid. Although it's a

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