According to Forrester Research's U.S. Online Retail Forecast, 2011 to 2016, the e-commerce market is expected to grow from 167 million consumers in 2011 to 192 million by 2016. That's a big jump, but the projections only quantify what we already know: E-commerce is changing the way people shop.
Edward L. Dignam
Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
The typical working teenager is busy stocking grocery shelves, ringing up customers or hoping for a generous tip. Edward L. Dignam's experience was a bit different.
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