Emil Thiel

Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.

Headquartered in Random Lake, Wis., Badger Tag & Label Corporation, a printer of custom tags and labels, is celebrating its 75th year in business and as an expression of gratitude to its customers is offering a unique “sell”abration. Sept. 4 marks the official incorporation date when Emil Thiel named the company Badger Tag Corporation. Throughout the month of September, anyone who places an order will automatically be placed in a drawing for a $75 credit on that order. A drawing will occur daily, Monday through Friday, throughout September.

Badger Tag & Label, Random Lake, Wis., celebrated its 70th anniversary on Sept. 14. To commemorate the milestone, the company introduced new sales support materials and has announced personnel changes. In support of its overall business, Badger Tag & Label developed a folder and tri-fold insert that can assist clients with the product selection process. The collateral pieces reinforce the company's Web site (www.badgertag.com), which features flash animation recapping some of the company's historical highlights in honor of the anniversary. In other company news, Kathleen Rassel was recently appointed as the company's new sales and marketing manager. In her position, Rassel will

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