Enrico Ruta

Changes in the industry have an impact on imprinting. To some, imprinting refers to screened or embroidered logos and marketing messages on promotional items. But in the printed document industry, imprinting usually describes personalization on checks, consecutive number applications, bar codes and variable data—mostly done in black ink—applied inline during product production or added later to pre-printed stock. Non-impact printing technologies—such as laser and ink jet—have had a tremendous impact on the use and manufacturing of imprinting equipment. Ten years ago, there were approximately 28 imprinting equipment manufacturers worldwide. Today, there are fewer than half that. Depending on whom you talk

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