Eric Blank

Boston-based Arthur Blank & Company recently introduced the DualCard, a multifunctional, double card set that combines joint marketing programs and multi-application campaigns in one product. "The card marketing industry is growing to the point where many functions, such as loyalty and couponing, or gift card and hospitality programs, are beginning to naturally overlap," said Eric Blank, executive vice president. "The DualCard, which offers two standard credit card-sized cards on a single break-apart sheet, is the first of its kind and gives companies the flexibility of designing multi-use programs." The DualCard allows retailers more flexibility with their card marketing programs, and it

Arthur Blank, Boston, and Infineon Technologies North America Corporation, Munich, Germany, recently announced a cooperative effort to provide radio frequency identification (RFID)-enabled card services to the retail, transportation and security industries. Under the agreement, Infineon Technologies will supply its ISO 14443 and ISO 15693 packaged RFID chips that will integrate with Arthur Blank's card production process. The entire range of advanced production processes, including high-quality, six-color presses, high-speed laminators and punch presses are available for any size RFID card order. "RFID technology opens the door to advanced customer loyalty programs, integrated point of service operations, and improved supply chain performance and

Last year, Boston-based Arthur Blank & Co. reported a significant increase in both employment and plant expansion. The company also reported a 15 percent increase in demand for plastic card manufacturing, putting the facility on an around-the-clock schedule for more than half the year. As a result of heightened sales, Arthur Blank increased its staff by more than 30 percent and expanded its manufacturing facility to 80,000 square feet--remaining the largest single plastic card production facility in North America. As part of the expansion, a short-run department was also added. "The gift, loyalty and membership industries continue to grow as more and more

Arthur Blank & Co., Boston, recently announced the expansion of its short-run division that will produce high-quality laminated plastic cards in smaller volumes and with faster production cycles. "The value of gift and membership cards, and loyalty and couponing programs is being embraced by companies of all sizes," said Eric Blank, executive vice-president. "Demand from our print brokers for high-quality, short-run card printing is fueling the expansion of our production capacity." Orders as low as 500 standard credit card-sized laminated cards are now available. For more information, call (800) 776-7333 or visit www.arthurblank.com.