Eric Fiedler Direct

Consumers stick with thermal labels for bar codes and more By Eric Fiedler Direct thermal and thermal-transfer labels are getting tougher, and so is their market. Although still a relatively new product, thermal labels have established themselves as the leading label products for a host of printers. "It's becoming a real dog fight because everyone wants a piece of the action," said Tony Heinl, vice president of sales and marketing at Repacorp Label Products, Tipp City, Ohio. "They are out of the infant stage and definitely in a state of growth," said Tom Ainsworth, marketing director for Continental Datalabel, Elgin, Ill. "It's growing,