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Meeting needs for promotional products facilitates one-stop shopping. Did you hear the one about the forms distributor who added promotional products to his line? He increased his profits! While some industry professionals look derisively upon ad specialties, many proactive distributors are obliging the need for this unique printed communication, which increases public awareness, reinforces corporate identity, establishes branding and introduces products and services. Making the Move Certainly Mike Boyle, president of Murray & Heister, Beltsville, Md., never dreamed he would be handling ad specialties. But about eight years ago, when laser printers started effecting serious market changes, he be-came increasingly aware of promotional

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