Francis McMahon

Oce recently announced Francis McMahon will join the Oce North America Production Printing Systems senior management team to serve as vice president of marketing.

In support of its Capture Business Success program, Hewlett-Packard (HP), Palo Alto, Calif., is hitting the road to help commercial, quick and franchise print service providers (PSPs) get on the fast track to new and growing profit opportunities in digital printing. During its tour of various cities, HP will conduct in-depth discussions of how digital technologies—such as the flagship HP Indigo press 5000—are generating more sales with more profitable rates of return for printers and their customers. The seminars are open to existing HP Indigo customers, as well as PSPs interested in learning more about the benefits of digital printing. “Our Capture Business Success

Dive Into Digital Experts discuss how to market and design for digital printing IT HAS TAKEN MORE THAN a decade, but digital printing is now mainstream. "Of all United States commercial and quick printers, more than 60 percent currently have some level of digital color capability," noted Frank Romano, professor emeritus of the Rochester Institute of Technology's School of Print Media located in Rochester, New York. "It is no longer a case of printers asking 'Should I', but rather, 'Which one should I buy?'" He also reported that print buyers are increasingly specifying digital output for many applications where offset once dominated.

iT HAS TAKEN MORE THAN a decade, but digital printing is now mainstream. “Of all United States commercial and quick printers, more than 60 percent currently have some level of digital color capability,” noted Frank Romano, professor emeritus of the Rochester Institute of Technology’s School of Print Media located in Rochester, New York. “It is no longer a case of printers asking ‘Should I’, but rather, ‘Which one should I buy?’” He also reported that print buyers are increasingly specifying digital output for many applications where offset once dominated. “Even though offset printing is evolving to provide more economical and more competitive approaches,

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