Staples Inc. wants to tell a new story—which is why the Framingham, Massachusetts-based retailer recently announced that it was overhauling its marketing. The move, according to The Boston Globe, was a departure from Staples’ original mission of selling low-priced office supplies at big stores...
Frank Bifulco
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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