Gina Barreca

Elise Hacking Carr is editor-in-chief/content director for Print+Promo magazine.

The holiday season may be over, but bargains are still going strong. We’ve packaged up a collection of hot-ticket apparel tips, courtesy of our sister publication, Promo Marketing, to help your company grow revenue...

From T-shirts and outerwear to color trends and how to stay on budget—we’ve covered it all. Looking to learn the ways of decorated apparel? Check out this collection of some of our best pointers below.

Apparel makes up an enormous part of the promotional products industry, rivaling pens and drinkware as one of the largest and most commonly sold product categories. Much more complicated than selling a bundle of pens or travel mugs, however, selling apparel can be a little daunting for the uninitiated.

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