Many Americans have adopted the “I want it, and I want it now” mentality. Few individuals enjoy waiting the five- to seven-business day standard delivery time when expecting an important package. Until our order arrives, we run to our mailboxes with the same enthusiasm as a child on Christmas day. But before finding what we want, we often confront a mailbox overflowing with unsolicited pieces of direct mail, or what many consider “junk mail.” Nevertheless, a lot of companies continue to incorporate direct mail into their business strategies. According to an article published in The New York Times, the United States Postal Service (USPS) estimated
Grant A. Johnson
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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