Greg Wolfe

This article originally appeared in the February 2008 issue of Inside Direct Mail, a sister publication of Print Professional. For more information, visit www.insidedirectmail.com.) For our 20th anniversary issue in 2004, the Inside Direct Mail editors revisited the industry’s biggest trends and evolution with direct mail experts. Remember when AOL mailed the first diskette in 1993, or when National Geographic Travel rolled out with a billboard postcard and a smaller postcard rode along in a plastic pouch? Since then, the direct mail industry has come a long way. With the rapid increases in technology, new marketing platforms, retiring baby boomers leaving the work