“Take care of those who work for you and you’ll float to greatness on their achievements.” H. S. M. Burns Typically, branding brings to mind logos and imprints. While these elements are essential to brand recognition, oftentimes, the people behind the brand can be forgotten. However, a savvy marketing team can ensure this doesn’t happen. By remaining visible, the team can become as big a part of the company’s brand as the logo itself. There is no greater professional feeling than knowing you have the right team in place to create that brand. As editorial director for Business Forms, Labels & Systems magazine, I am fortunate to
H. S. M. Burns
Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
“Take care of those who work for you and you’ll float to greatness
on their achievements.”
H. S. M. Burns
Typically, branding brings to mind logos and imprints. While these elements are essential to brand recognition, oftentimes, the people behind the brand can be forgotten. However, a savvy marketing team can ensure this doesn’t happen. By remaining visible, the team can become as big a part of the company’s brand as the logo itself.
There is no greater professional feeling than knowing you have the right team in place to create that brand. As editorial director for Business Forms, Labels & Systems magazine, I am fortunate to
More Blogs
