Irv Michlin

Eleven printing visionaries who have made lasting contributions to advancing the industry were honored last week.

The Ben Franklin Honor Society of Printing Industries of America, Sewickley, Pa., inducted various standouts, including Roger Buck, marketing director for The Flesh Co., St. Louis, at its annual induction ceremony that was held in Chicago.

For years, the printed forms segment has been the central topic of some ugly rumors: They aren't very eco-friendly; there's no money in this maturing market; a permanent transition to electronic forms is inevitable. Sound familiar?

If there's one positive that can come out of postal rate increases, it's this: large mailers must be more efficient to keep costs down. But that's not enough to win over potential customers—especially if all mailers follow this same formula.