Jalal al-Din Rumi

Keep your expectations low and you won’t get disappointed, but you won’t get much else, either. Yes, it’s safer to have preferences instead of expectations, but what does that really get you? Dealing appropriately with disappointments is different from setting yourself up for them. A setup might be approaching a Fortune 100 prospect when you’ve never previously conducted business at that level or selling more than your company can deliver. Not only will you be disappointed, but you could lose the opportunity to work with that prospect in the future. Whenever you put yourself out there, you are taking the risk of a negative response from