Janet Kramer

Prompted by feedback from its distributors, PrintXcel, Englewood, Colo., found it necessary to develop a tool that enables them to conduct business easier. "In the past, distributors would have to contact specific plants to order certain products," said Janet Kramer, communications manager at PrintXcel. "Now, it's all done through on back end. They place the order, and it automatically flows to the right plant." With the help of Four51 technology, PrintXcel's customers are now able to order its stock products online through an e-store, which took two months to plan and three weeks to develop. The Four51 software can also customize orders. "Pricing, products and other features