Jason Powers

No longer the workhorse of the industry, continuous forms can still create strong sales Cut-sheets, single-parts, electronic forms… All have eaten away at continuous forms' previous dominance as the heavyweight workhorse of the forms world. Despite this evolution in customers' needs and desires, manufacturers maintain that continuous can still be a strong selling point for forms distributors. "Continuous has been declining over the past several years; it's down 50 percent from 10 years ago," said Kenneth Adams, president of Central States Business Forms, Dewey, Okla. "In just the past six months, it's down 5 percent or so. There's been a shift to smaller orders. The larger

Vigilant distributors can go far in this fast-paced industry. Printed automotive products continue to thrive in the face of their electronic counterparts, and distributors should think twice before backing away from this important and profitable market. "The outlook is great, and I don't see a big dent in the automotive industry from a technological standpoint," said Jason Powers, marketing director at Sellersburg, Indiana-based Giraffe. While Powers did not foresee a "paperless office," as predicted by some experts, he did acknowledge the impact that technology—such as e-commerce—has had on the automotive forms industry. "More and more people are using electronic means for business transactions