Jay Deutsch

Bensussen Deutsch & Associates LLC (BDA), Woodinville, Wash., announced a five-year sports merchandising partnership that names BDA the Preferred Premiums Supplier of the National Basketball Association (NBA). Under the new full-service premiums and gifting agreements, BDA will have the opportunity to supply...

Bensussen Deutsch & Associates LLC (BDA), the nation’s premier merchandise agency serving Fortune 1000 companies worldwide, has opened a new office in the United Kingdom (U.K.) to support Europe, Middle East and Africa (EMEA) markets and respond to the growing international demand for branded merchandise...

How much does brand recognition actually matter? A lot, if you believe the statistics. In a 1990 study by Wayne D. Hoyer and Steven P. Brown, 74.5 percent of participants chose the known brand when "awareness was present but no quality difference existed between brands."

Jay Deutsch and Eric Bensussen have a good thing going. As co-owners of BDA Inc., a Promo Marketing Top 50 Distributor with annual sales totaling $286.4 million, Deutsch and Bensussen continue to cement the relationships between people and brands. And to think, an interest in sports marketing made it all possible.

Last year, industry pundits gave their peers some sobering advice. They believed failure to embrace change would lead to lost opportunities and, eventually, closed doors.

Benjamin Franklin said it best when he stated, "Certainty? In this world, nothing is certain but death and taxes." So in a changing industry full of uncertainty—one begging for someone to take an ethical stand on how to conduct business, and facing a barrage of new product safety laws—where does the industry look for guidance, a solid knowledge base and products that offer peace of mind? Where can distributors find that certainty?