Jeff Battin

Commercial print distributors offer a full line of print management services to create a profitable edge. When it comes to commercial print, distributors say that substantial profitable margins are not found simply in the print production of four-color materials. Rather, providing customers with complete print management solutions—from ideation and design to logistics and warehousing—will give distributors the winning edge. Faisal Ahmad, president and CEO of Dallas-based USFI, said that the company was founded in 1984 as a traditional forms distributorship, but eventually evolved into a full-service marketing communications company. "We are in a changing market. Industries are looking for much broader solutions than forms