Jeff Flowers

Elise Hacking Carr is editor-in-chief/content director for Print+Promo magazine.

Plastic gift cards continue to play the lead role in the holiday shopping experience of today’s consumers. According to the eighth annual CEB TowerGroup Report, gift cards surpassed $124 billion in sales in 2014, a five percent increase over 2013. Add hotel key cards, promotional and customer loyalty keytags, and ID cards to the mix, and the market becomes even more massive, which leads to the burning question: Why aren’t you selling plastic...

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