Jeff Hedge

On-demand digital printing feeds dynamic niches for a variety of products. Digital color printing came on the scene in the early '90s, meeting demands for small quantities of high-quality printing quickly and affordably. Yet many in the industry are still grappling with big-picture ramifications, which involve equipment purchases, new product knowledge and marketing, staff training and customer education. However, for others the assimilation was rapid, and applying this technology to certain obvious applications is resulting in growth and profitability. Consider Dallas-based Hedge Creative. With "print, PIN and ship in three days or less" as its motto, the company specializes in small

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